Project Overview:

Over our 6 years of partnership with Worldwide Surrogacy Specialists, we've had the honor and privilege of spearheading their branding and redesign efforts.

We conducted a full redesign of their brand. A new, vibrant color palette brings this surrogacy agency's warmth, compassion, and positivity to the forefront.

With custom sunburst design vectors highlighting their mission: to create moments worth celebrating by building families through surrogacy.

Visual Element

Designed with meaning

The sunburst element has been crafted with meaning in mind representing two core concepts.

Sun:
Alluding to the idea of a new dawn and new chapter as a result of working with WSS.

Burst:
The rays of the icon allude to the idea of a firework and that WSS creates moments worth celebrating.